The 9-minute video This tie is strangling me takes place in a staged setting, with a silver curtain behind the artist, reminiscent of a theatrical performance. In front of him lies a table neatly arranged with ties— many of which are also used in the installation Tied around the neck.

The artist begins by slowly placing one tie after another around his neck, each tie adorned with small bells that create a jingling sound. As the video progresses, the artist becomes increasingly frantic, tying the neckties faster and faster under time pressure. The frantic speed creates a sense of urgency, and the ties pile up grotesquely around his neck, ultimately covering it completely. The final image is an overwhelming mass of ties choking him, symbolizing the suffocating effects of societal expectations and consumerism.

The ties, traditionally symbols of masculinity and power, become a metaphor for the constricting forces of capitalism. The chaotic jingling emphasizes the absurdity of mass production and consumer culture. The video critiques the speed of modern life, the dehumanizing impact of consumerism and the pressures of male identity.